I'm pretty sure most of us have a favorite SM branch that we grew up with. In my case, it was SM Makati. I have seen SM Makati go thru many changes from a big stand alone department store to what it has become now - a mall in itself, housing many global brands such as Uniqlo, Forever 21, H&M, Suiteblanco and Sfera. With its current global look also came the launch of the New SM Store Beauty section. It is the ultimate beauty shopping haven, spanning close to 2,500 square meters! Just imagine, almost 200 of the most esteemed beauty brands all in one roof.
You can sit in the different boudoirs made available by different make-up brands and have a quick make-over. Get free skin analysis and try skin care products that address your skin care concerns. Test different hair styling tools and see what works best for your hair type. Visit the nail bar and try on different nail lacquer colors. Have a whiff of a variety of fragrances and find one that best matches your body chemistry.
If you haven't been to the new SM Store beauty section, here's a tour in photos:
Check out their peel-off gel polish and nail kits!
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A glimpse of the new SM Store Beauty section in SM Makati
L'oreal brings in a wide collection of cosmetics, skincare, hair color and hair care
Maybelline is filled with your favorite go-to beauty products
Revlon has a complete line of cosmetics for the eyes, lips and face and even nail care products
Olay brings in a full line of anti-aging skin care, acne treatments, cleansers and moisturizers
Consolidated under Beauty Within are nutraceuticals
Other beauty products are categorized in different beauty sections for body, hair, etc.
There's also a special section for men
Sally Hansen's Miracle gel nail polish
Nail art kits from Sally Hansen
Finally, Ciate nail lacquers are easily within reach
I absolutely love the blinged out packaging of Alessandro's nail lacquers!
Tried Striplac by Alessandro - The world's first peel off gel polish!
The Body Shop inside The SM Store Beauty section
Their holiday gifts sets are ready for the picking
Japanese brand Heroine Make/Kiss Me is also here
One of my favorite beauty brands, Shiseido!
A new addition to The SM Store Beauty section, Kiehl's!
I absolutely love Shu Uemura's skincare and beauty products. I'm so happy they're at The SM Store Beauty section now!
My first beauty brand love, Mac is also here! I am forever in love with their lipstick and blush shades
The SM Store Beauty section is located at the ground floor of SM Makati.
For updates on the best beauty brands at the SM Store Beauty section, find them on facebook at www.facebook/TheSMStore and on instagram @TheSMStore. Share your mini-makeovers and beauty finds on social media with the hashtags #SoMuchBeauty #SMBeautyMakati
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