Living in the city has its many advantages, but it also has
its fair share of disadvantages. One of
which is our skin’s exposure to pollution and extreme sun damage on a daily
basis. Though there may be things we
cannot change, there are also ways we can best protect our skin from the
harmful effects brought about by city living.
Whether you’re on your way to work, running errands or going from one
meeting to the next, it’s never too late to protect your skin with products
that can really nourish and protect from the inside out.
It is a good thing there is a new beauty line that is best for women on the go. Watsons Philippines introduces the Pure Beauty Urban Shield line, a very special anti-pollution range of products , a first of its kind in the country, it is inspired by nature and infused with the antioxidant qualities of pomegranate.
The Pure Beauty Urban Shield line is the brainchild of renowned Korean dermatologist, Dr. Seong J. Kim. In a panel testing, nine out of ten women who tried this line, claimed that their skin was more supple and hydrated after switching to this regimen. Dr. Kim explains that there are levels of protection that Urban Shield offers - one layer having fermented pomegranate fruit extracts and other plant extracts with high antioxidant content, another having patented IBRs with anti-pollution and natural skin defense properties, and the final layer having ultra-shielding agents, Galactomyces Fermented Filtrates and Phyto-Placenta, which makes the range the best of its kind. Pure Beauty products are Paraben, Lanolin and Alcohol free.
The Pure Beauty Urban Shield line, are composed of 8 beauty products:
1. Make-up Remover Cleansing Wipes
These facial cleansing wipes are soft on the skin and removes even waterproof make-up and mascara, pollutants and excess oil. Infused with Urban Shield Complex, Swiss Radicare, Bulgarian Rose water and herbal extracts, they help protect, soothe and rejuvenate the skin. It leaves no greasy residue - just fresh, clean and clear skin.
2. Clarifying Foaming Cleanser
To use, you would only need to apply just an adequate amount of foaming cleanser on damp face. Work into a lather by massaging in a circular motion and rinse with lukewarm water thoroughly.
To use, you would only need to apply just an adequate amount of foaming cleanser on damp face. Work into a lather by massaging in a circular motion and rinse with lukewarm water thoroughly.
3. Clarifying Toner
Use day and night following Clarifying Foaming Cleaner. Just pour an
adequate amount of Toner on a cotton pad and gently smooth over face. It rinses away all traces of dirt and pollution. The skin is left moist and clear, refreshed and free of impurities. Formulated using the powerful Urban Shield Complex, it helps protect the skin while strengthening its natural barrier. Organic floral extract leaves the skin supple and glowing.
4. Reviving Serum
Use day and night following Clarifying Toner and apply on perfectly cleansed face, neck and décolleté. Gently massage until fully absorbed. The lightweight nutrient-enriched serum penetrates deeply, helps replenish and repair damaged skin to improve skin-tone. The skin feels smooth and revitalized, thanks to the powerful active ingredients in Pomegranate Urban Shield Complex, including anti-ageing Phyto Placenta. It helps boost skin defenses and minimize the lasting effects of pollution, giving a glowing, youthful-looking complexion.
5. Reviving Eye Gel
Use day and night after cleansing and toning, and apply on the eye contour area. Lightly tap with the fingertips in order to effectively absorb the gel. Revitalize your sensitive eye area with this fresh gel that helps protect delicate skin against stress and environmental aggressions. It moisturizes, smooths fine lines and helps combat the signs of ageing. The highly effective Urban Shield Complex soothes and protects, and the unique formula delivers brighter, healthier, more youthful eyes.
Use day and night after cleansing and toning, and apply on the eye contour area. Lightly tap with the fingertips in order to effectively absorb the gel. Revitalize your sensitive eye area with this fresh gel that helps protect delicate skin against stress and environmental aggressions. It moisturizes, smooths fine lines and helps combat the signs of ageing. The highly effective Urban Shield Complex soothes and protects, and the unique formula delivers brighter, healthier, more youthful eyes.
6. Protective Day Lotion SPF 20
Use in the morning following Reviving Serum. Apply on perfectly cleansed and toned face, neck and décolleté. Gently massage into skin. Provides your skin with perfect hydration and protection all day long to minimize the harmful effects of city living. The lotion shields the skin from environmental aggressors, revives tired and stressed skin, helps smooth fine lines and wrinkles, and revitalizes the complexion. The powerful Urban Shield Complex shields the skin and helps combat free radicals, while rejuvenating plant extracts deliver supple, vital skin.
7. Renewal Night Cream
Use during night time following Reviving Serum. Apply on perfectly cleansed and toned face, neck and décolleté. Gently massage into skin. The renewal night cream helps enhance the skin's elasticity, evens tone and reinforces the skin's natural barrier as you sleep. It rejuvenates, revitalizes and restores the skin so that it glows and is healthy and youthful.
8. Recharging Mask
Use on perfectly cleansed face. Apply a thin layer evenly over entire face (avoid eye and lip area). Rinse it with lukewarm water after 10 minutes. Use 2-3 times per week. Revitalize, re-hydrate and restore luminosity to stressed skin as you reinforce and rebuild the skin barrier. The skin is purified, oil is removed and the complexion feels recharged, thanks to the highly effective active ingredients, featuring our Urban Shield Complex. The soothing and reinvigorating mask leaves you with renewed, radiant skin.
Congratulations to Pure Beauty and Watsons Philippines
on the successful launch of the Urban Shield line!
I have used the Pure Beauty Urban Shield line for a week now and I am happy to report that there is indeed a noticeable improvement on my skin. It is now more supple and definitely more hydrated than when I just had a simple skin care regimen. I guess, it really pays to make the extra effort and to some of us, the extra steps to achieve the best results. Not to mention the right product to address our skin's needs. But, don't take my word for it, try it yourself ladies!
Visit all Watsons and SM Beauty Stores nationwide for your Pure Beauty fix!
Make-up Remover Cleansing Wipes, Php 299.00
Clarifying Foaming Cleanser, Php 899.00
Clarifying Toner, Php 1,299.00
Reviving Serum, Php 1,699.00
Reviving Eye Gel, Php 1,299.00
Protective Day Lotion SPF 20, Php 1,499.00
Renewal Night Cream, Php 1,699.00
Recharging Mask, Php 1,299.00
Don't forget to share your Pure Beauty experience by using the hashtags
#PureBeautyUrbanShield, #NaturesBestBarrier and #WatsonsPH
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